Personal Branding for Lawyers: How to Secure Your Next Role

Create a Strong Online Presence

Just as law firms have branding strategies, you need one too.

• Build a complete, authentic profile: Ensure your CV and online profiles match.
• Use testimonials: Ask colleagues for feedback and endorsements to highlight your strengths.

Professional Image Counts

• Use a professional headshot for LinkedIn, avoid holiday or casual photos.
• Align your presence across platforms; employers often check Facebook and other social media.

Align Your Brand with Employers

Research the culture of firms you want to join and emphasize skills that fit their needs. Stay informed about market trends, for example, GDPR expertise and legal tech skills are increasingly in demand.

Engage Online

• Write blogs or articles showcasing your expertise (while respecting confidentiality).
• Join relevant LinkedIn groups and industry forums to demonstrate engagement.
• Network purposefully, connect with recruiters, partners and like-minded professionals.

Optimise Your LinkedIn Profile

Recruiters and HR teams use Boolean searches, so include keywords like your practice area, location and qualifications. This improves visibility and increases your chances of being found.

Speak to a Specialist Recruiter

At Chadwick Nott, most consultants are ex-lawyers. We understand how to present your profile effectively and connect you with the right opportunities.

Final Thought

Investing time in your personal brand now can lead to promotions, new business and stronger professional relationships. Take time for “you”, it pays dividends.

If you’re considering a move or want tailored advice, Chadwick Nott provides market insights and exclusive opportunities to help you navigate your career. Contact us today.